Generic Terms Are Not — and Can Never Be — Trademarks

Suppose you (or your client) is in the cupcake business and decides to purchase and brand the domain name “cupcakes.com.” Can this be done? I don’t mean, could you buy the URL? (The answer is “no”: it’s apparently owned by NA Media and used as a portal for dessert, food, baking and related sites.) My … Continue reading Generic Terms Are Not — and Can Never Be — Trademarks