File. Register. Renew. Enforce.

Selecting, acquiring, maintaining, and protecting trademarks and other branding elements are critical to securing success in today’s marketplace. We help our clients make informed decisions in all phases of their trademark and brand strategy, including in the following areas.

If you are ready to begin researching or applying for a trademark, please email to provide us with some initial information, and we’ll get back to you soon to arrange a time to discuss further.

Company Name, Product Name & Brand Creation

Coming up with a unique and distinguishing company or product name can be a challenge. We’ll work with you to help you create a name for your company or product that is capable of becoming a brand, protectable with trademark registration. Our iterative process starts with understanding the goals of what you want to communicate with your name, includes a preliminary vetting process for trademark registration, and provides you with multiple possible names for your consideration.

Trademark Screening

Careful pre-filing screening is often overlooked but is in many ways the most important step in the trademark process. Our team is skilled in all facets of trademark screening; to help our clients assess the level of risk posed by potential conflicts, we conduct basic screening internally, and we customize and analyze full searches that are conducted externally.

Trademark Application & Registration

We partner with our clients to prepare applications that are well-positioned to mature to registrations. We work closely with Examining Attorneys at the United States Patent and Trademark Office (PTO), and with our worldwide network of foreign associates, to facilitate the prosecution and registration process. Our attorneys and trademark support professionals monitor our trademark docket continuously to ensure that we appropriately report pending matters to our clients, submit filings to the PTO and instruct foreign associates as necessary, and effectively prosecute applicants to registration.

Trademark Renewals

In addition to providing clients with timely reminders of pending trademark renewal deadlines, we help our clients assemble the information required to successfully and accurately renew and maintain their registrations.

Trademark Enforcement

To maintain your trademark rights, you must protect and defend your mark. We are experienced in all aspects of adversarial matters, from investigating possible claims to preparing and responding to cease –and- desist letters, and are proficient in enforcing our clients’ rights before the Trademark Trial and Appeal Board at the PTO, as well as in courts in the U.S. and around the world.

Counseling & Review of Trademark Use

We review client marketing and promotional materials to ensure they are using their marks correctly, thereby preventing valuable rights from being lost. We also prepare written guidelines on the proper use of the client’s marks for reference by both internal and external groups.

Trademark Watch Services

The recognition and goodwill inherent in your trademark make it one of your most valuable assets. Protecting that valuable asset with an effective Watch Service is a critical component of a well-managed trademark portfolio. With a Watch Service subscription you can monitor the market for unauthorized use of your mark or for a confusingly similar mark used by third parties, enabling you to take timely action.

Domain Name Services

As with trademarks, domain name Watch Services are a vital tool. We understand how to compel third parties to stop unauthorized use of your trademarks on the Internet, whether presented as a domain name or as a keyword. To terminate any unauthorized use of your trademarks, we pursue all available avenues, including cease-and-desist letters, claims under the Uniform Dispute Resolution Policy and under the Anti-Cybersquatting Consumer Protection Act.


Whether you want to obtain a license to use a mark owned by a third party or to grant to a third party a license to use a mark that you own, we will help you negotiate the most favorable terms and memorialize those terms in a suitable license agreement.

International Trademark Registration

Use and registration of a mark in the U.S. affords rights within the U.S. but not outside it. Moreover, unlike in the U.S. where rights in a mark can be acquired by using (without registering) the mark, trademark rights in most other countries may be acquired by registration only. While registering a mark in every country is neither cost-effective nor necessary, we encourage our clients to prioritize marks and jurisdictions; we then work closely with the client to develop a strategy for prompt registration of selected marks in the target jurisdictions.

News & Insights

Morse Announces 2024 Attorney Elevations A New Chapter for Trademark Searching at the USPTO Using Others’ Trademarks in the Metaverse is Risky Best Practices for Creating Impressive Trademarks with Generative AI Client Alert: USPTO Spoofed Calls Scam Lisa Warren Named Go To Patent and Trademark Lawyer by MA Lawyers Weekly Intellectual Property Basics: ICYMI Webinar Recap Client Alert: Trademark Owners Is Fireball Confusable with Fireball? Top 10 Useful Trademark Tips Patent Attorney Daniel Branson Joins Morse A Tom Brady Trademark Tome Gruyère and Tequila® – Are they Generic, Registerable Trademarks, and/or Just Good Together? Owner Beware: Fraudulent Trademark Renewal Solicitation Scam Trademark Searching and Clearance: To Search, or Not to Search? File Your Trademark Applications Sooner Rather Than Later Cancelling a Trademark:
What’s Peloton’s Spin?
In Case You Missed It: Trademark Modernization Act of 2020 Morse Announces 2021 Attorney Elevations IP News: USPTO Fee Increase USPTO Issues New Exam Guide for Generic Top-Level Domain Marks 10 Steps to Creating a Valuable Trademark COVID-19 Alert: Accelerated Trademark Examination COVID-19 Alert: Prioritized Examination Pilot Program USPTO Extends Some Patent and Trademark Deadlines Zoom Confusion: The Case for Trademarks EU & UK Trademarks How to Prepare for Counterfeiters, Whether You Sell on or Not The Trademark Company, LegalZoom & Other Online Services Trademarks — Use Them (Properly) or Lose Them Federal Registration of Trademarks to Protect Intellectual Property Informational Perhaps, But Not a Trademark! Creating a Strong Trademark Multicolored Leaves More Inherently Distinctive than Multicolored Trademarks: 2017 Intellectual Property Year in Review Sports, Bowls and Brands Matal v. Tam: Trademark Owners Should Think Twice About Using Low-Cost Registration Services Bona Fide Intention to Use a Trademark Setting Values and Royalty Rates for Medical and Life Sciences Businesses Leaving Your Mark Generic Terms Are Not — and Can Never Be — Trademarks Trademark Use in Clinical Trials: Use in Commerce?